How to make "Special Need " logo

Once I started to have a solid idea for the direction I thought would work best, I took a few of my initial sketches to the computer and began to expand on the ideas.

Concept 1 and 2

The first mark seen below, was created to take on a variety of symbolism with the two hands forming to create a heart. The hands symbolized a helping hand, while conveying trust, delicacy and care. The mark also symbolized leaves or flower petals which encouraged growth and development in the young children.
The client enjoyed this concept the most but felt (as well as myself) that it needed to be a bit more dynamic, which can be seen in later examples.

The second mark presented to the client seen below, expanded on the hand concept but more in an interweaving way. Not only were the hands interlocked giving the ‘helping hand’ approach but also formed the ‘S’ for Special in the negative space.

Expanding on the idea

As mentioned above, my client really enjoyed the symbolism and simplicity of the first concept presented, although we both felt that it needed something a bit more.
By replicating the first presented concept I was able to add an additional element to the logo, making it more dynamic and visually interesting. Once again it symbolized a “helping hand”, trust, care, growth and development, but with the addition of the 3 other replicated marks it also helped bring together the network and community aspect — since A Special Need helps find and place nannies with parents of special need children.

Deciding on the typeface

Once the above mark was approved I moved on to the typeface, which you can see some of the variations below:

Chosen idea

The chosen mark was complimented with Emigre’s Mrs. Eaves typeface. Mrs. Eaves is a beautiful serif with a bit of a quirky and a less sophisticated side than other serifs can give off.

Color options

Sticking with my clients suggestions of an earth-toned color palette, I decided to “brown down” some of my color options which you can see below. These were the six presented to the client to make the final decision.

Its a copy of Artical